Posts Tagged ‘Boutique’

Definition

Boutique is defined as the shop where the items related to ladies fashion is displayed & sold.

Types of Boutique

1. General Boutique: General Boutique which sales any item like Party wear, Casual Wear, Jeans, Tshirt
2. Specialize Boutique: They sell a particular items only..
3. Traditional Boutique: Only Traditional wears available

Categories of Boutique

1. Manufacturing Boutique (Make & Sale) – they make manufacture the clothes , design it n then sell..
2. Merchant Boutique (Buy from A and give to B) – they manufacture the clothes as well as design n then resale it.

Problems Faced in Boutique

1. Customer Problem
2. Staff Problem
3. Competition Problem
4. Suppliers
5. Stock Management

Reason Why the boutique Fails

1. Wrong Location, Wrong COllection
2. High Price
3. Lack of Marketing
4. Lack of Development
5. Mismanaging

Steps to be consider starting the Boutique

1. Define the type of Boutique
2. Define the category of Boutique
3. Define the budget
4. Select the right location
5. Do proper interiors
6. Select the attractive name so customers is interested
7. Start a boutique only after everything is well organised

Others Points to be considered

1. Concentrate on local area
2. Concentrate on nearby people invite for openings
3. Don’t keep a heavy stock
4. Dont get carried away by the initial response
5. Give your introductory offer so u can get more customers

Techniques of Promoting Boutique

1. Pamplets
2. Banners
3. Posters
4. CTV (Cable TV)
5. Hoardings
6. By way of mouth